This Summer’s Key Players in Social Responsibility
Our Community Kinship programme has been focused on the charities and nonprofit organizations doing good work around town. But social responsibility isn’t limited to charities and nonprofits. There are many Vancouver businesses that have embraced the concept as well and are partnering with local nonprofits to do amazing things in our city. These partnerships are enriching for all parties, and we’d like to share some recent collaborative success stories.
Shoppers Drug Mart and Canadian Breast Cancer Foundation Partnership
Currently, almost half of the women in BC do not receive regular mammography screenings. Shoppers Drug Mart has teamed up with the Canadian Breast Cancer Foundation to change that. They’re supporting women’s health with a partnership that has provided three modern, mobile digital mammography coaches. These mobile labs travel around to rural and hard-to-access areas of BC, bringing secure and private mammography screenings to women who would not otherwise get checked for breast cancer. Shoppers Drug Mart funded these coaches with twice-annual Beauty Boutiques in Vancouver and around the province.
Red Truck Beer Drives Support for Non-Profit Music Heals Month
The Music Heals Charitable Foundation got a big boost when Red Truck Beer chose to celebrate “Music Heals Month” by donating 50 cents from every beer sold at over a dozen Vancouver restaurants in March. We encourage other businesses to consider similar ways to drive successful social responsibility campaigns.
Keeping Summer Cool with #Scoopofcare
Vancouver’s JOEY Restaurants are giving back to the community by donating $1 from each purchase of Raspberry Butterscotch Budino in the month of August. They are engaging employees with this act of social responsibility by letting them decide which non-profit will receive the donations. For example, JOEY Kelowna will donate their dollars raised to the Kelowna Women’s Shelter.
Vancouver Canucks Raises Awareness and Funds with Canucks for Kids
Our Canucks understand the value of giving back to the community. Their Canucks for Kids program raises awareness of local non-profit needs and helps to raise funds for charity. Their core non-profit commitments are all related to children’s health, including the Canucks Autism Network, Canuck Place Children’s Hospice and the BC Children’s Hospital Foundation. Funds are raised through telethons, sports festivals, benefits, and other local activities.
Telus Focuses on Volunteerism for Vancouver Non-Profit and Charity Work
Telus staff volunteers regularly at the Greater Vancouver Food Bank, but they also do more than that. Through social media, they promote volunteerism and financial support for many nonprofit organizations in the Vancouver area. They have joined the @WEMovement goal of giving back a #millionhours and announced this month that Canada is halfway to that terrific milestone. Last month they also worked with @herPossibility to teach girls how to code websites #girlslearningcode and matched donations of up to $60,000 to @RedCrossCanada to support those in need as a result of #BCwildfires.
As you can see from all these great examples, businesses large and small can collaborate with Vancouver’s awesome non-profits to build up our community in many innovative ways that allow businesses to remain true to their brand and focus.
If you’re looking to further your company’s social responsibility, check out our blog to learn about potential recipients, and follow us on Twitter to keep an eye on what’s happening in and around Vancouver, Prince Rupert and Nanaimo.